Google // Build With ChromeCGI, Retouching
To highlight the power of the Chrome Browser, M&C Saatchi created a campaign that brought together Google Maps and Lego™, utilising Web GL. I was created the hero asset which could be used in print and online, and be easily animated. I modelled everything to exact scale to ensure the model looked realistic, and then used some dynamics to show how the ‘Build’ type could be animated.
Check out the site and see what you can build.