Dick Smith // Game On Sale

CGI, Retouching

Dick Smith // Game On Sale

Dick Smith // Game On Sale

Role: CGI, Retouching
Company: M&C Saatchi
Client: Dick Smith
Agency: M&C Saatchi

Dick Smith Australia needed some striking imagery to advertise a massive computer game sale instore, so we created a CGI neon headline.

Inspired by the 3D work of Rizon Parein, I modelled the neon type, added in the cabling, then lit and textured the scene. All rendered out at 12k resolution.


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