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Commbank // MyWealth

Retouching

Commbank // MyWealth

Commbank // MyWealth

Role: Retouching
Company: M&C Saatchi
Client: Commonwealth Bank
Agency: M&C Saatchi
Photographer: Billy Plummer

To promote Commonwealth Bank’s new online hub for building diverse investment portfolios, called MyWealth, we created a striking campaign that represents the changing face of finance. The unique characters were beautifully shot by Billy Plummer, retouched, then an overall grade was developed and carefully adapted for each talent to bring out their defining features. These striking portraits helped to humanise a highly innovative and intuitive product.

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